Prove · Only on AuthorSend

Know which readers went to buy

A link shortener counts clicks. AuthorSend gives each book one short link you point wherever you sell — a store page, or the universal link you already use — and names every click from your emails to the reader who made it. Then it lets you act on that: a follow-up journey, a segment of readers who went to look, and, if you sell from your own store, who bought.

14-day free trial · Every core feature on every plan

Book link — “The Midnight Crown”

authorsend.com/r/midnight-crown

Copy

Readers who clicked

  • Priya RamanBought2m ago
  • Tom Okafor14m ago
  • Lena HoffmannBought1h ago
  • Marcus Reed3h ago

Clicks · 30 days

4,182

+22%

Named readers

3,016

Bought from store

412

Smart book links

One link per book, pointing wherever you sell

Use a store page, or point it at the universal book link you already have — Books2Read, Booklinker, Geni.us — and let it do the store and country routing it does well. AuthorSend adds what it cannot: the reader’s identity, attached to your book.

  • Every click from an email you send is named to the reader who made it; clicks from social and your site are counted
  • Your Amazon Associates tag carried through the link when you want it, so affiliate clicks stay credited
  • A click can start a journey, feed a segment, and — with your own store connected — show who went to buy and did not
Book link — “The Midnight Crown”

authorsend.com/r/midnight-crown

Copy

Readers who clicked

  • Priya RamanBought2m ago
  • Tom Okafor14m ago
  • Lena HoffmannBought1h ago
  • Marcus Reed3h ago

Clicks · 30 days

4,182

+22%

Named readers

3,016

Bought from store

412

Results, not just opens

Follow the send through to the result

Opens and clicks only tell you an email got attention. AuthorSend connects the click to what happened next — which link a reader took, which landing page they converted on — so you can see which sends actually moved the needle instead of guessing.

  • Click-through tracked per link and per campaign, wired into your reports
  • Landing-page signups attributed back to the send that drove them
  • Honest reporting: an unmeasurable result reads as “no data,” never an invented number
Reports — “Launch performance” (saved report)
Metrics:OpensClicksAttributed salesLast 90 days
JulAugSep
NewsletterOpensClicksSales
Midnight Crown launch52.4%11.2%214
October reader update48.7%7.9%38
Backlist spotlight: Ember Vault44.1%6.3%57
Direct sales · Only on AuthorSend

For your own store, track past the click — to the sale

Retailers never tell you who bought. Your own store does. Connect Shopify, Payhip, or WooCommerce and every paid order flows back in: the buyer joins your list marked as a buyer of that book, the order is fulfilled with a personal download link, and journeys can fire on the one trigger backed by a real sale.

  • Every store order matched to a subscriber and marked as a real purchase
  • Automatic fulfillment — the buyer is emailed their download the moment payment lands
  • “Buys from your store” journey trigger and buyer segments, built on sales instead of proxies
New order — your store

Order #1042 · Sea of Glass

via your Shopify store

Paid
✓

Download link emailed to the buyer

✓

Buyer added to your list — marked buyer of Sea of Glass

✓

Journey started: “Thank a direct-store buyer”

Journey trigger

Buys from your store → backed by a real sale

Follow the money

Everything between the send button and the sale

Works with your universal link

Point it at a store page, or at the Books2Read, Booklinker, or Geni.us link you already use for store routing.

Named clicks, not counts

See which subscribers clicked your buy link — the thing a link shortener structurally cannot tell you, because it has no idea who they are.

Device breakdown

Know whether your buyers click from phone, tablet, or desktop.

Honest attribution

When a result isn’t statistically meaningful, the report says so — never a made-up number.

Retailer attribution tags

Attribution tags carried through smart links keep pre-order and store clicks credited to the campaign that drove them.

Conversion tracking

Landing-page signups tie back to the email that sent the reader there, so results roll up to the send.

No testimonials yet — receipts instead

When a result can’t be measured, your report says “no data” — never an estimate dressed as a fact.

Clicks resolve to named subscribers because the link knows who it was sent to. What happens on a retailer’s checkout page is theirs, not ours — so we tell you what we know, and say so when we don’t. The exception is your own store: connect it, and the sale itself reports back.

Stop guessing whether your emails actually sell

Start a 14-day free trial and see where your next send sends readers — and what they do next.

14-day free trial · Unlimited sends on every plan · Cancel anytime