A landing page is a single, focused page with one job: turn a visitor into a reader. Use one for a reader-magnet giveaway, a pre-order, or a link-in-bio hub. Landing pages live under Website & Pages in the sidebar, on the Landing pages tab.
Create one
- Go to Website & Pages, open the Landing pages tab, and start a new page.
- Pick what the page is for. The choices are grouped by what you're trying to do — grow your list (free book, free first chapter, bonus content, coming soon), launch a book (cover reveal, pre-order, out now, ARC team), sell more books (price drop, series, box set, special edition), and be found (link in bio, event, book-club kit, press kit).
- Pick the book (or reader magnet, or series) the page is about. The cover, blurb, store links, and countdown fill in from your catalog.
- Choose where it lives: on your website, at your own address, or at its own link.
- Edit anything you like in the block editor, then publish.
The list shows every landing page with its address, views, signups, and signup rate. Select a page's name to see its numbers over time.
Change where it lives
You can move a landing page between your website and its own link whenever you like. Open the page's menu and choose Where it lives.
The page stays live through the move, and its old address forwards to the new one, so a link you already shared in an ad, an email, or the back of a book keeps working. If your website isn't published yet, the page waits offline until it is.
A/B test to improve conversion
Not sure whether "Get the free novella" or "Start reading now" works better? Run both. AuthorSend splits your traffic between two versions and reports which one converts more visitors into readers. It works the same for a page on your website and a page at its own link.
When you declare a winner, the test ends and the winning version becomes the page.
Link-in-bio
A link-in-bio page is a landing page built as a hub — a short list of links to your books, your free book, and your events. Point your social profiles at it so every follower has one clear next step.